We have been testing Google AdWords for promoting Rick Deutsch’s onDemand Training Video Hike Half Dome: Anyone Can* and we thought we would share the results. Summary: Search engine advertising is not effective at connecting people interested in Half Dome with this 68 minute video training series.
We used keywords like Hike Half Dome, Half Dome, Half Dome Cables, Half Dome Permits, Half Dome Trails, etc. and while the 89,000 impressions and 100 click throughs were impressive. The final number of actual video purchases were not sufficient to make Google a cost effective promotion toolset. On a positive note, we did see that each person who clicked through watched between 3 and 8 of the video previews. There are 10 lessons in total lasting 68 min. Folks watched on average about 5 min of the previews indicating a high level of both interest in the topic and that the quality of the videos meet visitor expectations.
Edison in his lightbulb experiments is quoted as saying it took 1,000 attempts to figure out how not to build a lightbulb. Lets hope we need fewer experiments to figuring out the marketing for onDemand Hiking videos.
