Earlier this summer Tom Tom disclose they would be creating their own App Store for Tom Tom devices where consumers can purchase Apps for their in car navigation systems. This is a good example of why groups creating GPS walking tours or visitor guides should keep themselves separate from technology providers. Assume you need to be on multiple hardware platforms (Apple OS 4.0, Andriod, Tom Tom, Kindle, etc.)
Big Escapes is independant of technology providers and is able to get your content onto multiple devices. Also given the technology market is constantly changing you need to careful to not get locked in.
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